Instagram marketing has become the top priority for marketers. Since most of the Instagrammers show their engagement on the business brand product. As it gives the perfect opportunity to the marketers and entrepreneurs to advertise for gaining better brand exposure on Instagram. While Instagram uses the advertisement system of Facebook, as you would be able to use the same features of Facebook ads on Instagram. However, the competition on the platform is also quite high. To get better engagement on your Instagram ads, you need to start with the basic to enhance the brand reach of your company on Instagram.
Audience of Instagram
While advertising on Instagram, you would like to learn about the viewers of your content. As most of the Instagrammers, those who have an interest in the brands are in the
age group of 18 to 34 years, especially for the ladies. Based on the social trends on Instagram some topics are more popular like fashion, beauty, food, Movies, TV shows and music etc. By creative the brand cover of your advertisements based on the following trends, you would get more attention from the audience on Instagram.
Presence on Facebook
Even though, Instagram is a separate platform. However, if you wouldn’t like to bound on the limitations for your Instagram ads, then you need to have a presence on Facebook also. As there are certain features which were included by Facebook on Instagram. Both are compatible with each other as you would be able to attract more viewers from Facebook and Instagram for your ad content.
There are certain formats using which you can create Instagram advertisements. You have four choices:
- Carousel ads in which you can add two or more images or you can also add video ads.
- Single image advertisement post.
- Single video advertisement post.
- Slideshow of images or videos
- You can also share your advertisement in the form of Instagram stories.
Stand out: But not too much
To attract more viewers to your advertisement, you need to have some influence on Instagram. You can also buy Instagram likes and followers for that. It would help you to enhance your visibility. With excessive likes and following, you might have a chance of getting banned on Instagram. It is better to not stand out too much to come in the eyes on the Instagram algorithm.
Instagram has gone through many updates, as the trend-set of ad branding is changing on Instagram. While following the above shown basics steps you can still create amazing advertisements on Instagram.